Marketing

Nowadays it is relatively easy to access applications that have been developed to make life easier in almost all areas. Even now, you can find an app similar to Tik Tok, but for porn. Just launched at the beginning of 2020, the web-based porn video app Tik.porn, promises to revolutionize the sector. Even that it is quite similar in terms of functionality of TikTok, they have invested also in a marketing strategy specifically for the adult sector.

In that sense, for an app to stand out from the rest, a marketing plan is required. In other words, in the past, when the competition was much lower compared to what is happening today, the work to promote an application was not so complex as long as you had a good idea. These days in addition to a good idea marketing for apps is required.

As already mentioned, apps have become a fundamental part of people’s lives and that is why a considerable part of people’s needs, users will want to solve them with mobile applications.

Marketing is a very broad field where lots of concepts come into play. Gamification is one of those “fashionable” terms that are often misunderstood, misdescribed, or associated with unqualified examples. It is worth reviewing this elusive concept because it is one of the key pieces of the future in the field of e-business, as well as an inexhaustible source of exciting business cases. Gamification is a engagement technique (i. e., a way to increase audience involvement and retention), which consists of applying game mechanics to non-leisure environments.

Play mechanics “means proposing a challenge whose success is associated with a fun or stimulating experience and which has some kind of reward for marketing online. The use of this technique is spreading in multiple areas: loyalty programs, social networks, communication, productivity plans in the company, training, and even market research.

The saturation in the world of advertising that exists today makes it increasingly difficult for any company to draw attention and differentiate themselves from the rest through advertising. Also, finding a creative space in which the investment is not too large and get a good impact on the target audience is a challenge.

Guerrilla Marketing differs from traditional marketing in the same way that the guerrilla war traditional. The more you work with the budget as a division of infantry, Guerrilla Marketing strikes back with all its resources for maximum impact. What is the solution to this problem? During the last few years, it seems that the perfect solution has been to use the so-called guerrilla marketing. Surely you’ve heard of this marketing technique more than once, and you wondered what it is and what it is for, because today we’re going to resolve those doubts.